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SEO Miss
Industry · e-commerce

SEO & AI-search for e-commerce that turns searches into sales.

Get your products, categories, and store found on Google and recommended by AI — so shoppers comparing options and ready to buy land on you, not Amazon.

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E-commerce is won at the moment a shopper searches with intent — "best running shoes for flat feet," "X vs Y," "buy [product] online." SEO Miss helps online stores own that moment: category and product pages ranked on Google and products recommended by AI answer engines like ChatGPT and Google's AI Overviews — capturing buyers when they're comparing and ready to spend, not just browsing.

25%of organic traffic is projected to shift to AI chatbots & assistants by 2026Source: Gartner
94%of CMOs plan to increase answer-engine-optimization (AEO) spendSource: Conductor / eMarketer, 2026
800M+people now use ChatGPT — a primary way buyers research before they buySource: Industry reports, 2026
200+countries where Google AI Overviews now appear in search resultsSource: Google, 2025–26

Why is e-commerce search mostly about category and intent?

Shoppers rarely search for your brand — they search for the product, with modifiers: size, colour, use-case, price, "for [problem]." That means your category and collection pages, not your homepage, are the real money pages, and they have to rank against marketplaces and big-box retailers. Increasingly the shopper asks AI first — "what's the best X for Y?" — and the answer names two or three products without ever showing a results page. If your store isn't in that answer, the sale is decided before a click happens.

How do you get products recommended by AI?

AI answer engines recommend products they can read, verify, and trust. That means clean product data, structured markup (Product, Offer, AggregateRating, FAQ), genuine reviews, and content that answers the buying questions shoppers actually ask — comparisons, "is it worth it," sizing, and use-case guides. We build the quotable, well-structured pages and the consistent store entity that make AI confident enough to name your product when a shopper asks what to buy — the new shelf placement most competitors are ignoring.

What about duplicate, thin, and faceted-URL problems?

Most e-commerce SEO loss is self-inflicted: thousands of near-identical product pages, faceted-filter URLs eating crawl budget, out-of-stock pages bleeding equity, and category pages too thin to rank. We fix the technical foundation — canonicalisation, faceted-navigation rules, internal linking, and fast, crawlable templates — then make category pages substantial enough to rank and product pages structured enough for both Google and AI to surface them confidently.

What I do for e-commerce

A focused plan for your industry

  • Category and product keyword + AI-visibility strategy mapped to buying intent
  • Product and collection pages structured for Google and AI extraction (Product/Offer/Review schema)
  • Faceted navigation, canonical, and crawl-budget fixes for large catalogues
  • Buying-guide and comparison content that ranks and gets cited by AI
  • Store and brand entity building plus review signals that feed rankings and AI
  • Reporting tied to revenue and assisted conversions, not just rankings
How to work together

Three ways to grow

SEO Audit & Roadmap

A deep look at where you stand and an exact 90-day plan to fix it. Your clarity starting point.

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SEO Strategy & Advisory

I set the direction and keep you on track; your team executes with expert guidance.

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Done-for-You SEO

I run the whole thing — Google rankings, AI visibility, content, and links — while you run your business.

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FAQ

Good to know

Can you compete with Amazon and big marketplaces in search?
Often yes — on specific, intent-rich and niche queries where marketplaces are generic. We target the searches where your range, expertise, or content beats a giant listing, on both Google and AI.
Do you work with Shopify, WooCommerce, and other platforms?
Yes — the strategy is platform-agnostic. We adapt the technical work (templates, schema, faceted URLs, speed) to whatever stack your store runs on.
How long does e-commerce SEO take to move sales?
Technical and product-data fixes can lift visibility within weeks, while category rankings and AI recommendations typically build over a few months as content, reviews, and store entity signals strengthen. We report against revenue and assisted conversions so you can see progress before rankings fully mature.
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Other industries

Cities we serve

e-commerce by city

Ready to grow your e-commerce business?

Book a free strategy call. I’ll review your site and show you exactly where the opportunities are — on Google and AI.

Book a free strategy call
Book a free strategy call