Netherlands

SEO & AI-search for Dutch businesses, city by city.

I help Dutch businesses get found on Google and recommended by AI answer engines like ChatGPT and Google's AI Overviews — in a country that adopts new tech early but hasn't locked up its place in AI answers yet.

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The Netherlands runs on a fast, digitally fluent market: buyers search comfortably in both Dutch and English, switch between Google and AI tools without thinking about it, and decide quickly. Amsterdam is the anchor, but the same buying behaviour shows up in Rotterdam, The Hague, Utrecht, Eindhoven and beyond. I help Dutch businesses win on two fronts at once — ranked on Google and recommended by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews — a space most local competitors haven't claimed yet.

25%of organic traffic is projected to shift to AI chatbots & assistants by 2026Source: Gartner

94%of CMOs plan to increase answer-engine-optimization (AEO) spendSource: Conductor / eMarketer, 2026

800M+people now use ChatGPT — a primary way buyers research before they buySource: Industry reports, 2026

200+countries where Google AI Overviews now appear in search resultsSource: Google, 2025–26

Early adopters, open AI ground

Dutch buyers tend to try new tools early and trust them quickly, so a growing share now ask ChatGPT or read Google's AI Overviews before they ever click a website — and they often act on whatever answer they're handed. Most businesses here still optimise only for classic Google rankings, which leaves AI search wide open. Being the name an AI engine confidently names back is one of the few edges Dutch competitors haven't taken, and the cost of claiming it goes up the longer you wait. I build for both: solid Google rankings and clear, quotable answers that AI engines can lift and recommend.

From Amsterdam outward

Amsterdam is the country's largest and most contested market, so it's the natural anchor — and more Dutch cities follow over time. I focus on the searches that actually bring enquiries in your category: the queries a buyer types or asks an AI when they're ready to choose, not vanity rankings that look good in a screenshot and change nothing. I work with clients across the Netherlands, in English and Dutch, whether you're in Amsterdam, the wider Randstad, or a regional city serving your own area.

Cities

Where I work in the Netherlands

Amsterdam

How to work together

Three ways to grow

SEO Audit & Roadmap

A deep look at where you stand and an exact 90-day plan to fix it. Your clarity starting point.

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SEO Strategy & Advisory

I set the direction and keep you on track; your team executes with expert guidance.

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Done-for-You SEO

I run the whole thing — Google rankings, AI visibility, content, and links — while you run your business.

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FAQ

Good to know

Which cities in the Netherlands do you cover?

Amsterdam is the live anchor, with more Dutch cities being added over time. I also work with clients across the Netherlands remotely, in both English and Dutch, wherever you operate.

Do you handle AI search (AEO), not just Google?

Yes. Getting recommended by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews is built into how I work — and it's still wide open here, since most local competitors only optimise for classic Google rankings.

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SEO by industry

AI search

The AEO guide

Ready to grow in the Netherlands?

Book a free strategy call. I’ll review your site and show you exactly where the opportunities are — on Google and AI.

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